For example, if users have to register with their email address to use your app, you can send emails to entice them to come back with a discount or announce new features they may be interested in. While you can’t send push notifications to users who have uninstalled your app, you likely have enough information to communicate with them via other channels. Re-engage with churned users across channels By providing opportunities to connect users, you build bonds within your app and make it harder to delete.

Reddit increased user retention with Sendbird by giving users a rich social experience through messaging channels. You may shift your budget from these channels or campaigns to those most likely to attract loyal users who are less likely to churn in the first place. Use uninstall data to inform your user acquisition strategyĪnalyze engagement and uninstall data to see where users with high churn rates start their customer journeys. Then, improve your app using these seven tips: 1. 7 ways to close the uninstall-reinstall revolving doorįor these steps to work, you’ll need to understand your churn pattern and user lifecycle to inform your retention and engagement strategy.īreak this churn pattern into installs, uninstalls, and reinstalls. Others install for a free trial or specific event. Some people install an app to access specific content, uninstall it after getting what they seek, and reinstall it when they realize they need additional information. The same study by Tune discovered that 47% of iPhone apps are reinstalls, while 37% of Android apps are redownloads. While it’s easy to blame all app uninstalls on low memory, the reality gets more complicated. If your app isn’t opened daily, you may be in danger of the storage chopping block. We’ve all run out of storage and furiously deleted apps for more space. Why do people uninstall and reinstall an app?Īn app reinstall, also called an app redownload, happens when a user installs an app, deletes it, and downloads it again.

Reduce app uninstall rates